What Google Ads Can Do for Your Business
When someone searches for “emergency plumber” or “HVAC repair near me,” the first results they see are often paid ads. Those spots do not go to whoever has been in business longest. They go to businesses running relevant ads with the right offer, targeting, and budget.
Google Ads let you skip the waiting period that comes with SEO and get your business in front of people who are actively looking for exactly what you sell. You set a budget, and you only pay when someone clicks. Done right, it is one of the fastest ways a local business can generate leads.
Done wrong, it burns through budget with nothing to show for it. That is the difference between running ads and managing them.
What We Do
We manage Google Ads campaigns from initial strategy through ongoing optimization, including the tracking and testing required to improve real business outcomes.
Campaign Strategy and Setup
Before we spend a dollar of your budget, we figure out what you are trying to accomplish, who you are trying to reach, and what a realistic cost per lead looks like for your industry. We set up your campaigns around that.
Keyword Research
We research what customers in your target markets search for when they need your services, including high-intent terms and common sources of wasted spend. We build a keyword list that targets buyers, not browsers.
Ad Copywriting
The ad someone sees before they click matters. We write and test multiple versions of your ads to find what gets the best click-through and conversion rates. Generic ads get generic results.
Conversion Tracking
If you do not know which ads are generating calls and form submissions, you are flying blind. We set up conversion tracking so every lead can be traced back to the keyword and ad that produced it.
Budget Management
We monitor your campaigns regularly to make sure your budget is going toward what is working and away from what is not. No set-it-and-forget-it.
Monthly Reporting
We send a plain-language monthly report showing impressions, clicks, cost per click, leads generated, and cost per lead. You will always know what your ads are producing.
Frequently Asked Questions
How is a Google Ads budget determined?
The recommended budget depends on your market, competition, goals, and expected search volume. We review those factors and recommend a realistic starting point before launch.
Do I pay Google directly or through you?
You pay Google directly for your ad spend. Our fee is separate and covers campaign management. We never mark up your ad spend.
How quickly will I see results?
Ads can start generating clicks and leads within days of launch, once campaigns are set up and approved by Google. The first few weeks involve optimization as we learn what is working best for your specific campaigns.
Do you require a long-term contract?
No. We work month-to-month. We ask for a minimum of three months when starting a new campaign because it takes time to gather enough data to optimize properly, but there is no long-term commitment required.
Can you run ads for me if someone else built my website?
Yes. We can manage your Google Ads campaigns regardless of who built your site. We may recommend changes to certain pages to improve conversion rates, but we can work with what you have.